Badge of Honor Racing

Boosting retention and recruitment in law enforcement

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Our

Vision

Our cities and towns are facing a decline in the number of men and women serving in law enforcement agencies. We need to let our law enforcement know that they are still a critical part of our communities and how important public safety is for everyone.

And we need to create opportunities for communities to connect with and express support for law enforcement. Which is still a respected and honorable occupation.

Why Racing

Similar Demographics

Badge of Honor Racing is utilizing a platform (motorsports) that specifically matches audience demographics with those of potential police, deputy’s, and state troopers talent.

Popular Race Series

Badge of Honor Racing will race the new Ford Mustang GT4 in the IMSA Michelin Pilot Challenge. The race series schedule will cover 10 different cities across the United States.

Building Community

We plan to partner with local communities and business leaders to increase recruitment and retention efforts in each area through various digital and experiential marketing opportunities.

Targeted Brand Visibility

By sponsoring Badge of Honor Racing, brands can exclusively target their desired demographic while providing more visibility than traditional or influencer marketing.